MediaTek MT9602 Smart TV SoC launches with Flipkart in IndiaThursday, October 8th, 2020
MediaTek Launches AI-Enabled MT9602 Chip to Power Premium Smart TVs
NEW DELHI — MediaTek, a Taiwan-based global fabless semiconductor company, officially unveiled the high performance Smart TV SoC MT9602 with comprehensive features enabling modern 4K HDR displays. The new SoC is designed to deliver real-time video optimization with improved picture and audio quality, supported by MediaTek AI-PQ (picture quality) and AI-AQ (audio quality), along with HDMI 2.1a support, global HDR, and AV1 & AVS2 decoders. Flipkart, through its strategic partnership with Motorola, will be launching the brand’s new range of Smart TVs in Ultra HD and HD/Full HD resolutions powered by MediaTek MT9602, on 9th October in India.
“MediaTek is the number one chip provider for smart TVs, globally. Our advanced chips and smart TV technologies are designed to deliver incredible experiences by making the smart TV the centre of intelligent homes. The launch of MediaTek MT9602 is a testimony of our commitment to ecosystem partners, to bring the latest technologies to the Indian market. I look forward to the upcoming Motorola TVs, powered by the MediaTek MT9602, which is set to redefine user experience,” said Mike Chang, Corporate Vice President and General Manager of the Smart Home Business Group, MediaTek.
MediaTek’s AI-PQ (picture quality) & AI-AQ (audio quality) technologies work together to automatically improve picture and audio quality by real-time video optimization. As industry leaders in voice assistant devices (VADs), MediaTek’s AI voice technologies, and up to four directional microphones allow brands to integrate voice assistants directly into their smart TVs, enabling users to engage directly to control the TV, or other home IoT integration.
Superb Streaming and Great Entertainment
Supporting up to three HDMI 2.1a compliant ports, plus Dolby Atmos surround sound support, the MediaTek MT9602 chip ensures comprehensive global HDR standards, including HDR10+ and codec standards, including AV1 and AVS2 for streaming video. AV1 is a cutting edge, ultra-high-performance video codec technology that delivers 30% more compression efficiency over VP9. It improves the visual quality and reduces the volume of the file, enabling customers to enjoy better-quality content under a smoother view experience. Featuring an efficient Response Time Compensation Engine which helps reduce blurs, the MT9602 offers a smart TV primed for high-octane gaming and enjoying fast-paced action movies. It also enables enhanced connectivity by offering support for dual-band Wi-Fi.
“With Big Billion Days approaching, each year we strive hard to ensure that our customers have access to industry-best offerings across various product portfolios. We are pleased to bring the new range of Motorola Smart TVs to market, powered by MediaTek’s innovative MT9602 chip – making it one of the most competitive Smart TVs in the country. Through this chip, Indian consumers will be able to enjoy the benefits of superior and advanced specifications, across both 4K and HD/FHD ranges, for the first time – giving them a perfect festive season delight,” said Dev Iyer, Vice President – Private Brands, Flipkart.
MediaTek and Flipkart have had a fruitful association in the Indian market since the launch of Motorola’s first smart TV, powered by MediaTek MT5660 chip, last year. With the new MT9602, MediaTek now enables enhanced AI capabilities, superb streaming, and great entertainment in the upcoming range of Motorola Smart TVs, which will be India’s first smart TVs to be powered by Android 10.