24i integrates Float Left Roku framework with its app platform

Tuesday, January 12th, 2021
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24i Partners with Float Left to Deliver Leading OTT Solutions for Roku

WEST PALM BEACH, Fla. — Float Left and streaming video experience specialists 24i announce that 24i will now leverage the power of Float Left OTT technology to offer advanced applications on Roku, one of the leading connected TV devices.

Float Left has more than a decade of experience in the OTT space. They were Roku’s first development partners and are a Roku Preferred Developer today. Over the years, their native codebase has evolved immensely with the growing industry. What started out as a simple OTT solution in 2009, has progressed into a sophisticated and flexible framework that is used for world-renown brands.

Today, Float Left’s Roku framework supports high-end “Netflix-level” features such as favoriting, watch-lists, cross-platform resume, and an intuitive interface designed to keep users engaged and simplify content discovery. In addition, the flexibility of the framework allows for seamless integration with third-parties for subscription management, advertising, video platforms, and analytics, giving VOD providers a customized solution tailored to their business model.

24i has been developing successful applications for Roku devices for several years but has decided the time is now right to integrate Float Left’s Roku framework into their Smart Apps product for enhanced efficiency and scale. The integration will enable 24i’s product team to focus on the added value they can bring to streaming services by simplifying the development of a single user experience across multiple platforms, particularly through the use of 24i’s intuitive Backstage interface for content and application management.

Smart Apps and Backstage provide a turn-key video application development platform to allow content owners and broadcasters to provide consumers with an intuitive and engaging user interface for enjoying live and on demand video content. It allows for a consistent user experience across all devices, flexibility to easily expand and customize functionality.

With this new partnership, 24i and Float Left are paving the way for revolutionary OTT technology by delivering innovative Roku solutions that will continue to adapt and expand year after year.

“Our in-depth knowledge and years of expertise building custom Roku applications have enabled us to develop a codebase that will help companies like 24i accelerate in this rapidly growing market. 24i has a fantastic OTT product, and we look forward to seeing them integrate with our Roku framework to enhance their product even more. This partnership represents an expanding line of business for Float Left in 2021 and beyond.” — Tom Schaeffer, CEO Float Left

“Smart Apps provides content owners with the ability to reach viewers on any platform and ensure their user experience is seamless across any device. Roku continues to be an important target device for us and its specific underlying technology needs to have a solid foundation. Float Left’s Roku framework provides that fast, reliable, and maintainable foundation. Using it means we can build on Float Left’s expertise, and focus on adding our product features on top of their framework instead of trying to reinvent the wheel.” — Martijn van Horssen, Founder and Co-CEO 24i