Ad Alliance Netherlands moving to Smartclip video monetisation technology

Tuesday, February 16th, 2021
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Ad Alliance Netherlands and Smartclip announce strategic partnership

Ad Alliance Netherlands is migrating to Smartclip’s video monetisation technology to support growth in video advertising. The migration marks the start of a broader strategic partnership between Ad Alliance Netherlands and Smartclip in the Netherlands.

Both parties aim to further intensify their cooperation in future to bring technology-driven innovations, such as targeted advertising, to the Dutch advertising market in the next few years.

“This migration underlines the innovative character of our organisation – and marks an important milestone on our technology roadmap, enabling the reach of our Dutch digital publisher network to be optimised,” says Ton Rozestraten, Chief Executive Officer of Ad Alliance. “Our focus is on continuous improvement, in order to always offer our customers industry-leading services.”

“The Dutch market is ready to take another step forward,” says Thomas Servatius, Co-CEO of Smartclip Europe. “Our ad technology is tailored to European needs, thus strengthening Ad Alliance’s position in the Dutch advertising market. We are grateful for Ad Alliance’s confidence in our platform and our Dutch team, and look forward to supporting Ad Alliance and working together more closely in future.”