Crackle Plus improves content discoverability with GracenoteThursday, November 18th, 2021
Crackle Plus Collaborates with Nielson’s Gracenote to Enable Improved Discoverability of Content Across All Devices
- Gracenote metadata and content identifiers will help viewers more easily find and watch Crackle, Popcornflix, and Chicken Soup for the Soul content
COS COB, Conn. — Chicken Soup for the Soul Entertainment Inc. (“the Company”) (Nasdaq: CSSE), one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, announced today a new collaboration with Gracenote, the world’s leading entertainment metadata and content ID provider under Nielsen (NYSE: NLSN).
With this agreement, Crackle Plus systems will use Gracenote entertainment metadata and unique Gracenote IDs to make Crackle, Popcornflix and Chicken Soup for the Soul streaming service titles more searchable and discoverable by viewers across streaming, multichannel video programming distributor (MVPD), connected TV (CTV), and digital search platforms. Crackle Plus will also cooperate with Gracenote on distribution of free ad-supported streaming TV (FAST) channels starting with the upcoming Crackle and Popcornflix launches. Gracenote will provide a set of enriched metadata such as titles, cast and crew, runtime, ratings, synopsis, theme, mood, and episodic imagery. Crackle Plus will use the metadata across its varied AVOD brands and streaming applications, to maximize engagement and consumption of its content.
Crackle Plus AVOD networks offer audiences over 90,000 hours of content across its network of streaming services. Each piece of content has its own set of data that must be accessed by any platform offering these titles. The information Gracenote provides is tagged with industry-standard Gracenote IDs allowing to seamlessly connect video assets across all platforms. Given the dozens of different devices and networks Crackle Plus content is available on, Gracenote’s ability to rapidly enable universal search and discovery on the world’s leading video on demand (VOD) and FAST platforms is now more important than ever.
“Making content more easily searchable and discoverable across VOD and FAST platforms is one of our missions at Gracenote,” said Simon Adams, chief product officer at Gracenote. “This is especially important for Crackle Plus networks given the breadth of their content and their wide distribution through both linear and FAST streaming channels. Our work together will result in even higher visibility and consumption of their vast programming library.”
“The Crackle Plus team is very excited to be working with Gracenote,” said Philippe Guelton, president of Crackle Plus. “This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape. This becomes exponentially important as Crackle Plus streaming services become available on more endpoints every month.”
The Crackle Plus networks are currently distributed through 50 touch points in the U.S. with announced plans to expand to over 64 touch points including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and XBoxOne), Plex, iOS and Android mobile devices and on desktops at Crackle.com. Crackle is also available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain.
Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.