SecureMedia Provides Non-Stop Digital Media Protection for 3PlayPlus in Ireland

The award-winning Encryptonite ONE™ System secures 3PlayPlus’ HomeVision, Ireland’s most advanced Digital TV, VOD, Broadband and Phone service

NATICK, MA USA AND DUBLIN, IRELAND — SecureMedia, the technology leader in content protection software for secure video and multimedia delivery over IP networks and 3PlayPlus, Ireland’s leading developer of multi-service telecommunication networks today announce that deployment of the Encryptonite ONE System across HomeVision, 3PlayPlus’ flagship residential triple play offering.

First in Ireland to deliver triple play services over a Next Generation Digital Network (NGN), HomeVision offers digital TV with 47 popular channels including premium Sky by Wire, BBC ONE, TWO, THREE and FOUR and Setana Ireland, along with Always On Broadband and a range of call options for the home phone.

HomeVision has also introduced the first Video On-Demand (VOD) library to the Irish market with an extensive library of over 350 hours of VOD programmes and 120 TV movies featuring over 130 hours of BBC programmes. HomeVision will increase its selection of standard VOD choices to include Hollywood blockbusters.

SecureMedia’s Encryptonite ONE System is providing the non-stop digital content security of HomeVision’s broadcast channels and Video-on-Demand programming through its exclusive EverLock™ process.

Terry Crowley, CEO at 3PlayPlus, said, “We established our progressive, innovative network to deliver the best in class of digital TV, VOD, broadband and telephone services while offering our customers a rich portfolio of premium entertainment. To obtain and distribute this high quality entertainment, we required an ‘open’ digital security that would expand with our growing our national broadband converged network and still offer us the flexibility to add new services. And, most important, it was mandatory that all Hollywood studios and network broadcasters approved the system. Only SecureMedia’s Encryptonite ONE System met our requirements and we are extremely satisfied with our decision.”

The Encryptonite ONE System, winner of the industry’s highest award; the 2008 IPTV World Series Award for best content protection, is today’s proven multi-format, multi-platform CA/DRM software solution that provides the highest levels of digital content security while offering operational efficiencies and extended value. Approved by all major film studios and TV broadcasters, the Encryptonite ONE System allows telcos and broadband operators to acquire distribution rights to the most compelling broadcast channels and VOD programming. Its unique system design features an ultra-light, processor-efficient client that can be deployed on virtually any consumer media appliance to allow ubiquitous secure content distribution on current and future set-top boxes, PCs, portable players and mobile phones. Employing a patented, common encryption scheme for both broadcast and VOD content and through its exclusive EverLock™ process, the Encryptonite ONE System is the only solution available today that enables persistent and efficient protection of content at all times in distribution and storage including in DVR and nDVR applications. Newest innovations include exclusive platform extensions that allow for selectable digital forensics to track, identify and deter piracy of valued content (IdentiFind™), rapid middleware integration to speed time-to-market (CodeConnect™), and configurable security parameters for diverse quality content (TrustAdjust™).

“Innovative IPTV operators such as 3PlayPlus can deploy our award-winning digital security system with the knowledge that content suppliers will deliver the premium content needed to attract customers and create exciting revenue-generating opportunities,” said Fred Ellis, COO of SecureMedia. “We are excited to have worked with 3PlayPlus on this historical endeavour that brings choice and value to digital entertainment for the Irish community.”