Ad-supported Disney+ tier to launch in the U.S. on December 8th
Wednesday, August 10th, 2022Ad-Supported Disney+ Subscription Tier to Launch December 8 in the U.S.
On Thursday, December 8, 2022, Disney+ will introduce its much-anticipated ad-supported subscription offering in the U.S., delivering more choice to consumers than ever before. With the launch, a new and comprehensive slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers ultimate flexibility in choosing an option that suits their needs.
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” said Kareem Daniel, Chairman, Disney Media & Entertainment Distribution. “Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports, and live events collectively.”
The new pricing for Disney’s direct-to-consumer streaming services as of December 8 (except where noted) in the U.S. will be as follows:
Disney+, Hulu, and ESPN+ Standalone Plans
Subscription Plan Monthly Annual ------------ ------------------ ------------------ ------- Disney+ Basic (With Ads) $7.99 N/A Disney+ Premium (No Ads) $10.99 $109.99 Hulu Basic (With Ads)* $7.99 $79.99 Hulu Premium (No Ads)* $14.99 N/A ESPN+ With Ads** $9.99 $99.99 ESPN+ UFC PPV** $74.99 (Per Event) N/A ESPN+ UFC PPV + Annual** N/A $124.98
* Effective as of October 10, 2022
** Effective as of August 23, 2022 (Previously Announced)
Disney Bundle Plans
Subscription Plan Monthly ---------------- --------------------------------------------------- ------- Basic (With Ads) Disney+, Hulu $9.99 Basic (With Ads) Disney+, Hulu, ESPN+ $12.99 Legacy*** Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $14.99 Premium Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $19.99
*** Existing subscribers only
Hulu + Live TV Plans
Subscription Plan Monthly ---------------- --------------------------------------------------- ------- Basic (With Ads) Disney+, Hulu, ESPN+ $69.99 Legacy*** Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $74.99 Premium Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $82.99
***Existing subscribers only
Links: Disney
Latest News
- Amagi report shows rise of a diverse global FAST marketplace
- Broadpeak to power targeted advertising on new TF1 video service
- AA/WARC reports UK 2023 ad spend at £36.6bn
- FCC restores net neutrality
- Five leading TV stations launch NextGen TV in Portland, Maine
- U.S. digital video ad spend growing ~80% faster than media overall