Paramount+ subscription bundled into Walmart+
Monday, August 15th, 2022Walmart Delivers New Benefit for Walmart+ Members: A Paramount+ Subscription at No Extra Cost
- In the latest move to give customers more for less, Walmart+ members will get access to a Paramount+ Essential Plan – without raising prices
BENTONVILLE, Ark. — Walmart is taking its membership offering to the next level by adding a new streaming benefit. Walmart+ will soon be available for members with an added bonus – a Paramount+ Essential subscription at no extra cost.
Walmart+ members will be able to stream premium entertainment as a benefit for the first time as part of their membership starting in September. The Paramount+ Essential Plan will give Walmart+ members access to Paramount+’s breadth of hugely popular content from acclaimed original dramas such as “1883” and “Star Trek: Strange New Worlds,” to the world’s most popular preschool franchise, “PAW Patrol,” to recent blockbuster films such as “Sonic the Hedgehog 2,” to live sports.
The streaming service benefit becomes yet another way Walmart is uniquely positioned to give members more for less with Walmart+, whether in-store, at the gas pump, on groceries, listening to music, and now when watching their favorite movies and shows. Walmart+ will remain $98 a year or $12.95 a month and include the Paramount+ Essential Plan subscription with an added $59 value.
“We know Walmart+ is providing members real value in their every day – from grocery shopping to filling up their tank and more,” said Chris Cracchiolo, senior vice president and general manager of Walmart+. “With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too. 85 percent of U.S. households use streaming services[1] and Paramount+ has the premium content and broad appeal that our members are looking for – like Walmart, they have something for everyone. We’re excited about the launch and what comes next for Walmart+.”
“Paramount has enjoyed a close relationship with Walmart for years, and Walmart customers connect with Paramount’s beloved brands, content, and characters every day through a range of consumer products available throughout Walmart stores,” said Jeff Shultz, chief strategy officer and chief business development officer, Paramount Streaming. “Now, pairing Walmart’s expansive reach across the country with Paramount+’s broad and popular content that offers something for everyone is a unique opportunity to expand our partnership. Together we will bring Walmart+ members the full breadth of Paramount+ programming.”
Walmart is consistently evolving to deliver against what’s most important for members – as a result, Walmart+ has had positive member growth every month since its launch in September 2020. Most recently, the retailer combined its InHome service into Walmart+ to create efficiency for members. As members seek more ways to save money, they can now consolidate a portion of their subscriptions and get entertainment through the membership.
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