Charter, Comcast streaming joint venture to take Xumo brand
Wednesday, November 2nd, 2022Comcast and Charter Announce Xumo as the Brand Name for Their Streaming Platform Joint Venture
- Products and Services Offered or Licensed Through the Joint Venture’s National Distribution Partners, including Charter, Comcast and Walmart, Will be Branded Xumo
STAMFORD, Conn. & PHILADELPHIA — Charter Communications, Inc. (NASDAQ: CHTR) and Comcast Corporation (NASDAQ: CMCSA) today announced their streaming platform joint venture will now operate and conduct business as Xumo, evolving the brand from a free ad-supported streaming TV (FAST) service to an entire entertainment ecosystem inclusive of streaming devices, content, and a platform for partners to reach audiences at scale.
“Since 2011, the Xumo brand has connected with millions of customers across the country, establishing itself as a leader in the free ad-supported TV industry for the innovative ways it delivers content to its users,” said Marcien Jenckes, President, Xumo. “The new Xumo will bring industry leading streaming and aggregation technology nationwide through its expanding content, product line up, and retailer relationships.”
Along with the naming of the joint venture, Charter and Comcast also announced that Flex, the 4K streaming device Comcast licensed to the joint venture will become Xumo Stream Box and XClass TV will become Xumo TV. Both devices will remain powered by Comcast’s global technology platform and feature an entertainment experience designed to make it easy for consumers to find and enjoy their favorite streaming content through a world-class user interface and voice search. Xumo will go-to-market with its first branded devices in late 2023, distributed by Comcast, Charter and Walmart, with additional distributors to be announced in the future.
Xumo’s FAST service, which consists of hundreds of linear channels and on demand options from a growing collection of networks and content creators, will be rebranded Xumo Play. Xumo Play will anchor the free content offering on Xumo devices and continue to be available as an app on other streaming platforms.
Links: Xumo; Charter Communications; Comcast
Latest News
- Comcast Advertising releases annual Comcast Advertising Report
- Moments Lab announces indexing technology public API
- Bitmovin solutions to power Thinking Media's STIRR transformation
- Ipsos will not submit offer to acquire Kantar Media
- South Africa moves analogue switch-off to 31 March 2025
- Titan OS selects castLabs cloud multi-DRM solution