Yospace and Capella partner on advertising for live sports

Yospace and Capella partner at NAB to deliver better advertising for live sports

Yospace, the pioneer of server-side ad insertion (SSAI), will partner with Capella Systems to offer an all-in-one solution that manages live encoding and server-side ad insertion. This system is part of Yospace’s new Orchestration system, which is designed to handle the needs of ad-driven live sporting events. This new module will be showcased by Yospace atNAB 2023 at booth #W3043, and by Capella Systems at booth #W3809.

“As broadcasters are no longer tethered to the traditional broadcast channels for digital first content, they are looking for solutions to reliably deliver live digital content to allow them to maximize audience choice. With that comes the need to monetize this content effectively”, said Tim Sewell, CEO of Yospace.“Server-side ad insertion places precise demands on the encoding and packaging of live streaming. Working with Capella for encoding and packaging has allowed us to not only guarantee wide player compatibility for one-off live events, but a groundbreaking new way to curate ad opportunities.”

Cambria’s groundbreaking web UI provides real time monitoring of the encoded feed, providing the ability for operators to dynamically insert accurate ad breaks from anywhere in the world.Cambria Live ingests live signals, and then encodes the video while inserting SCTE-35 ad markers triggered by presentation operators into the output stream.The Yospace Orchestration system can initiate multiple Cambria Live instances in the cloud as needed, offering a rapidly scalable solution.

“SSAI workflows can be quite challenging, and Yospace has proven themselves to be the experts in the field. We are proud that Yospace has chosen Capella’s Cambria Live solution for integration into Orchestrella’s sports platform,” said Ikuyo Yamada, CEO and Founder of Capella Systems.

Yospace and Capella are demonstrating their all-in-one live encoding and SSAI solution at NAB Show, Las Vegas Convention Center, April 16-19, on booths W3043 and W3809.