Number of UK SVOD homes falls in 1Q 2023
Tuesday, May 30th, 2023Q1 2023 Establishment Survey data
Barb has released data from its Establishment Survey showing that 19.08 million UK homes (67.4% of households) had access to a subscription video-on-demand (SVOD) service in Q1 2023. This was a -1.7% decrease from 19.42 million in Q4 2022.
Netflix, Amazon Prime Video and Disney+ saw small quarterly drops in the number of UK homes with access to their services:
- 16.96 million homes had access to Netflix in Q1 2023, down -1.1% from 17.15 million in Q4 2022.
- 12.90 million homes had access to Amazon Prime Video in Q1 2023, down -1.7% from 13.12 million in Q4 2022.
- 7.14 million homes had access to Disney+ in Q1 2023, a decline of -1.9% from 7.28 million in Q4 2022.
By contrast, NOW and Apple TV+ saw quarterly gains:
- 2.03 million homes had access to NOW in Q1 2023, up +8.0% on 1.88 million in Q4 2022.
- 1.91 million homes had access to Apple TV+ in Q1 2023, an increase of +13.0% from 1.69 million in Q4 2023.
Links: Barb
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