Mirriad and Insight TV partner on advanced ad formats and viewer experience

Monday, July 1st, 2024 
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Mirriad Announces Partnership with Insight TV to Advance Ad Formats and Enhance Viewer Experience

  • The partners will test different programmatic formats to resonate directly with target audiences

NEW YORK, New York, United States — Mirriad, the leader in virtual product placement (VPP), is thrilled to announce a strategic partnership with Insight TV, known for its captivating cross-industry content and engaged CTV audience. With this collaboration, the two will innovate together within Insight TV’s rapidly growing portfolio of channels and content, particularly focusing on FAST (Free Ad-Supported Streaming TV) channels.

Partnership highlights include the following:

  • Innovative Ad Formats: The partnership will explore and expand the opportunities for advertising through advanced and targeted VPP techniques, and the integration of interactive elements. Viewers can expect enhanced experiences with formats that seamlessly blend advertisements with programming.
  • Programmatic and Audience Targeting: The companies will jointly test addressable delivery and advanced audience targeting, aiming to make ads more relevant and impactful for viewers.
  • Research and Development: A comprehensive research initiative will measure the effectiveness of these new ad formats, assessing their impact and developing frameworks to support ongoing innovation.

As a leading content producer utilizing the most popular distribution channels, Insight TV is committed to enhancing the ad experience for its viewers. Through this partnership, Insight TVwill leverage Mirriad’s experience and leadership in virtual product placement, including its extensive partner network.

“We’re committed to enhancing our ad experience, making it more impactful and driving revenue,” said Courtney Williams, VP of Sales at Insight TV. “We’ve been exploring opportunities in the past and are now thrilled to partner with industry leaders who are ahead with their platform and integrations, allowing us to advance this agenda significantly.

“Today, Mirriad works with over 60 partners across various sectors,” said Stephan Beringer, CEO of Mirriad. “We are thrilled to welcome Insight TV into our expanding network and look forward to the innovative opportunities this partnership will bring, such as addressable delivery and ad format extensions, and combining these innovations with research to demonstrate their superior effectiveness.

The collaboration will initially focus on popular Insight TV shows such as “Fight to Survive” “Journey Within,” “A Simple Path,” and “Sweet Planet.” Additionally, Insight TV’s new automotive show, “THE RIDE LIFE WITH SUNG KANG,” will be available across Insight TV.

Links: Mirriad; Insight TV