El Reino Infantil chooses Amagi to broaden content reach

El Reino Infantil Chooses Amagi to Broaden Content Reach Across Platforms

MEXICO CITY — Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that El Reino Infantil has chosen Amagi to strengthen its 360-degree channel strategy. The collaboration enables the channel to engage its growing audience across various platforms while maximizing touchpoints between its content and viewers. Launched in October, El Reino Infantil is the largest Latin American YouTube channel specializing in children’s content.

With this engagement, El Reino Infantil will deploy Amagi CLOUDPORT, a cloud-native automation and playout platform for broadcast and streaming TV, and Amagi PLANNER, a lightweight content scheduling platform, to simplify channel programming. These products will enable El Reino Infantil to seamlessly distribute its rich library of children’s content to new digital platforms, expanding its reach and visibility globally.

In choosing Amagi, El Reino Infantil sought a robust solution to support its expanding distribution needs while maintaining a consistent, high-quality viewer experience. The partnership addresses a critical business challenge: how to ensure that El Reino Infantil’s content remains accessible to audiences wherever they consume media, be it through streaming platforms, mobile apps, or other digital services. By leveraging Amagi’s cloud-based solutions, El Reino Infantil is now positioned to meet viewers on their preferred platforms, enhancing audience engagement and brand visibility.

“Partnering with Amagi represents a key step forward for El Reino Infantil,” said Alejandra Muchelac, Head of Music and Business Development at El Reino Infantil. “We were looking for a solution that could integrate easily with various platforms, offer scalability, and help us strengthen our presence in the market. Amagi’s technology delivers exactly that, allowing us to expand our content reach while maintaining the quality and reliability our audience expects.”

El Reino Infantil chose Amagi for its proven cloud-based broadcasting track record and strong presence among key market players. Amagi’s solutions are designed to simplify content distribution, providing the flexibility to scale across multiple platforms while ensuring a consistent and streamlined user experience.

“As our channel grows, it is essential that we partner with technology providers who understand the complexities of digital content distribution,” said Pablo Lacroix, Digital Director at El Reino Infantil. “Amagi’s solutions not only meet our technical requirements but also enable us to expand efficiently across new platforms. We are excited about the possibilities this partnership opens for us and our audience.”

Ronaldo Dias, Sales Director, Hispanic Americas at Amagi, added, “We are delighted to support El Reino Infantil in enhancing its 360-degree channel strategy. Amagi’s products are specifically designed to scale with content owners like El Reino Infantil, allowing them to seamlessly extend their reach to new platforms and grow their digital footprint. We look forward to seeing their content engage even more worldwide viewers.”

This engagement marks another significant milestone for Amagi, which continues expanding its role in enabling cloud-based content distribution for leading media brands globally.