Plex partners with Technicolor on HDR for AVOD

CES 2025: Plex and Advanced HDR by Technicolor Partner to Deliver Premium HDR Content for AVOD Services

LAS VEGAS — Plex, a global streaming media company, is teaming up with Advanced HDR by Technicolor to enhance the visual quality of its ad-supported video-on-demand (AVOD) services. This integration of the Advanced HDR by Technicolor solution enables Plex to deliver superior brightness, contrast, and color accuracy, ensuring a premium viewing experience for its diverse audience.

“As more consumers see the upgraded viewing experience that HDR provides, the demand for HDR content grows. Consumers have come to expect streaming services and TV broadcasts to have the highest image quality possible,” said Rick Dumont, Head of Business Development for HDR at Philips.

This adoption underscores Plex’s commitment to providing cutting-edge solutions that elevate the streaming experience for its viewers.