Nielsen and Cox Media renew TV measurement agreement

Nielsen and Cox Media Group (CMG) Renew Agreement for Television and Audio Measurement Services

NEW YORK, NY and ATLANTA, GA — Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year renewal agreement for television and audio measurement services covering CMG local television and radio stations. With this agreement, CMG will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers including Scarborough, Arianna, Local Media Impact, and Streaming Dynamic Ad Insertion.