STMicroelectronics at CEATEC JAPAN 2008

Thursday, September 25th, 2008

GENEVA — STMicroelectronics (NYSE: STM), one of the world’s largest semiconductor manufacturers, will introduce and showcase its latest products, technologies and next-generation solutions for applications across a wide variety of markets, including home appliances, automotive, industrial, computer, healthcare and wireless, at CEATEC JAPAN 2008. ST will be demonstrating a wide range of its products and system development boards, in addition to ST-enabled end-user products.


  • In digital TV (DTV), ST will demonstrate a DTV solution that integrates a decoder IC and a video processing IC to project actual video images on a display. ST is proposing a revolutionary solution by combining its products with those of Genesis Microchip, which ST acquired in February 2008. Also on the booth, ST will introduce the high-grade DTV solution that integrates the H.264 decoder IC STi7101 and Douglas (FL106xx), which includes a high-definition video processing function based on the Faroudja DCDi™/MCTi™ technologies, as well as the low-price DTV solution that integrates the SD MPEG2 decoder IC and the low-price video processing controller.
  • ST will also show many further DTV demonstrations including an AV receiver (AVR) solution that conforms to various audio and video I/O standards and has selectable multiple inputs, as well as the integrated STi7109 single-chip video decoder, which adopts advanced technology for HD low-bit-rate broadcasting supporting the H.264/AVC, MPEG-2 and VC-1 advanced video decoding standards.
  • In displays, for the first time in Japan, ST will exhibit and demonstrate a DisplayPort™ interface IC, which is the new digital display interface targeting the HD digital market. DisplayPort is the open unified standard established by the Video Electronics Standards Association (VESA) for substituting DVI and LDVS. Due to connectivity to multiple displays, it can construct a multi-display environment more easily than ever before. It can also transmit video and audio signals using HDCP.
  • ST will also demonstrate the one-chip LED backlight drivers, LED7706 / LED7707 / PM6600, which are effective for applications of large- and medium-sized displays, such as digital TVs, PCs and panels used in factory automation. These three products supply a current of 30 or 85mA to each row of up to 60 white LEDs (10 in series x 6 in parallel). To reduce the number of parts, they contain MOSFETs and minimize the filter components by the step-up switching operation at a maximum of 1MHz.