Tele2 and Rubberduck launch Mobile TV services in Estonia

Thursday, October 9th, 2008

Rubberduck Media Lab, a leading provider of white label mobile TV services, has now launched a comprehensive mobile TV service in Estonia for Tele2. Rubberduck is a subsidiary to the stock listed Aspiro (Stockholm: ASP) group, which is the Scandinavian market leader within mobile services.

With this agreement, Rubberduck will manage Tele2’s Mobile TV initiatives in Estonia. Tele2 is one of the leading mobile operators in Estonia. The managed service includes complete administration of this service by Rubberduck which includes content sourcing, portal development and maintenance. The hosted service will use Studio:1; the technical backend solutions from Rubberduck.

The users will have access to local as well as international video content such as Estonian news from ERR and Kanal2 and entertainment from Lastekas, MTV and more. The majority of the content will be free to use provided that the users will have a data subscription package. The service will be available both in Estonian and in Russian.

“It is my pleasure to announce this partnership with Tele2. Users of this service will be able to watch popular regional content and a wide array of international content, which will be continuously sourced as a part of the agreement. This is our second managed service in the Baltic Region, an important growth region for us,” states Miguel Silva, Director Sales and Marketing of Rubberduck Media Lab.