Chinese HDTV Market Developing Slowly

Tuesday, August 7th, 2007

With companies in the Chinese HDTV service market generally adopting wait-and-see strategies at present, investment and marketing efforts on HDTV in China have been small, reports In-Stat ( As a result, HDTV subscriber growth will be slow in China over the next several years, reaching a modest two million by 2011, the high-tech market research firm says.

“The most important element in the service market is content production,” says Simon Sun, In-Stat analyst. “At present, the majority of HDTV content is produced by government-led initiatives, and the quantity of programming is small.”

Recent research by In-Stat found the following:

  • HDTV subscriber revenue in China will reach $358 million by 2011.
  • HDTV set shipments will reach 19.7 million by 2011.
  • Next-generation optical disc players with HDTV-quality pictures will ship 4.4 million units in 2011.

Recent In-Stat research, HDTV in China: Devices Before Service (#IN0703517CCM), covers the Chinese market for HDTV. It provides forecasts for HDTV subscribers and revenue, HDTV sets and set top box shipments and revenue, and next-generation optical disc player shipments through 2011 in China. It also contains extensive marketplace and technology analysis, as well as profiles of major vendors.

For more information on this research or to purchase it online, please visit: or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; Western North America: Erin McKeighan, 480.609.4551; Outside of North America:

The price is $2,495 (US).

This research is part of In-Stat’s China Multimedia Service, which looks at the high growth expected for the home devices market and the handheld devices market in China. This exciting market has caught the attention of worldwide vendors. To help global decision-makers decrease the uncertainty of doing business effectively in this dynamic market, the service provides clients with market dynamics analysis, value chain analysis, actionable insights and five-year forecasts. End-user survey data is incorporated into each report to analyze specific market demand in China such as home networking, IPTV, DTV, PMP, and GPS. Survey data comes from an annual survey of approximately 1,000 end-users, which can provide clients credible data with valid sampling size.

For more information, contact:

Simon Sun,
Phone: 8610-66422042-265

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441

Links: In-Stat