Poland's 'n' exceeds 400,000 subscribers

“n”, the new generation television, exceeds the number of 400,000 subscribers

On 31 October 2008 the new generation television n exceeded the number of 400,000 subscribers and the recorded 20,000 pre-paid television clients. Over the past two months “n” recorded a nearly 100% sales growth year on year. The coming months are traditionally the peak sales season for services provided by DTH platforms. “n” is confident to reach its target of 500,000 subscribers by the year end.

The new generation television n is the largest HD satellite platform in Poland in terms of the number of subscribers owning HD (high definition) decoders and the only satellite platform in Poland which does not charge extra fees for access to its HD channels.

Wojciech Kostrzewa, president and CEO of the ITI Group has said: “A technologically advanced and a rich program offer accompanied by a developed sales network make n the most dynamically developing digital platform in Poland. We are pleased that the adapted business model focusing on providing the highest quality entertainment and also the state-of-the-art technological solutions has received favorably by the market”.

The pre-paid offering “Telewizja na Kartę” launched on 3 October 2008 by n’s subsidiary Cyfrowy Dom has been received with large interest. Almost 90 thousand decoders have been delivered to retail outlest with over 20,000 set-top boxes having been activated by its clients.

The new generation television n launched in October 2006 offers attractive premium content (films, series, sport) complemented with a full offer of thematic channels of the TVN Group. n has set new technological standards on the Polish market: HD channels, HD decoders with a recording function – PVR and Video on Demand service – VoD. Subscribers of “n” constitute 80% of recipients of payable HD television and 9% of the entire market of digital platforms in Poland. The “n”platform is jointly owned by the ITI Group (75%) and the TVN Group (25%).