Web-to-TV Video Streaming Services Will Drive Nearly $3 Billion in Revenue by 2013

Monday, May 4th, 2009 
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SCOTTSDALE, Ariz. — The under-35 adult population in the US has already adopted Web-to-TV video capability, reports In-Stat. Over 40% of young adult US households view Internet video on the TV at least once per month. Revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.

“Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly,” says Keith Nissen, In-Stat analyst. “Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience.”

Recent research by In-Stat found the following:

  • Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million.
  • Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet.
  • In five years, there will be 7.4 million US broadband households that use media center PCs for streaming Web-to-TV content.
  • TV networks and pay TV operators currently view online TV as additive to pay TV services, but Web-to-TV will ultimately force a complete restructuring of today’s video services.
  • Video content will be optimized for broadcast or Web-to-TV based on content type.

Recent In-Stat research, Web-To-TV Video Changes Everything (#IN0904404CM), covers the US market for Web-to-TV video. It includes:

  • Forecasts of devices used for video streaming, downloading and rental services.
  • Forecasts of total households using Web-to-TV video and the resulting subscription revenue generated, through 2013.
  • Analysis of the factors driving Web-to-TV video in the US.
  • Extensive consumer survey research characterizing usage, intent, device ownership, and demographic analysis.
  • Comparison of advertising effectiveness across multiple media, including TV, newspaper, online and mobile.