Big Growth Ahead for Connected HDTVs, Blu-ray Players and Digital Media AdaptersMonday, June 1st, 2009
Yankee Group Forecasts 91 Million Devices to Be Adopted in U.S. by 2013
BOSTON, MA — Connectivity will be a force to reckon with according to Yankee Group’s connected device forecast, which predicts more than 60 percent of U.S. households will have a home network by 2013. As consumers crave more control of their experiences, a new era of connectivity is being ushered in with easier-to-use home networks, self-identifiable connected devices and faster home network speeds.
By 2013, U.S. households will have:
- 30 million connected Blu-ray players
- 50 million connected HDTVs
- 11 million digital media adapters
According to the forecast, Connected Consumers, Connected Devices: 2009 U.S. Forecast, Part 1, moving broadband content beyond the PC will become routine for millions of households, across millions of devices. Wireless photo frames, home audio players, appliances and all other manner of devices will be connected, giving consumers the ability to access multimedia, entertainment and other content when they want it, where they want it.
The ramifications of ubiquitous connectivity–what Yankee Group calls “Anywhere” — are immense. Content will need to be sold in all-new ways. Pay-TV services will be pushed to innovate faster to remain relevant. Advertising will become more intelligent and more pervasive. And how people shop will change, furthering the transformative effects of connectivity on the entire consumer experience.
Joshua Martin, Yankee Group senior analyst and author of the forecast, warns that established power structures among content, hardware and pay-TV service providers will likely shift as a result of the Anywhere device trend. “No matter how big a company is today, if it does not prepare for the tidal wave of connectivity that is nearing the shore, they are certain to end up underwater.”