India Set to See Rapid Growth in DTH Subscriber Base

Friday, June 26th, 2009
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According to a new RNCOS report, “Indian DTH Market Forecast to 2012“, the Indian direct-to-home (DTH) service market has seen stupendous growth rate over the last five years, with subscriber base surpassing 12 Million in 2008. However, this figure represents only a tiny proportion of the total number of television homes in India which is estimated at around 130 Million in 2008. This indicates a high market potential for future growth of DTH market in the country.

The report projects a CAGR growth of around 30% in DTH subscriber base during 2009-2012. Various factors which are responsible for this anticipated growth have been thoroughly analyzed in the report. “Superior digital quality of video and sound along with interactive services and real-time recording for later view are particularly enticing the Indian consumers to ascertain DTH services,” says a Sr. Analyst at RNCOS.

Given such growth-inducing factors, combined with the vigorous efforts of DTH companies to expand and the current low penetration of DTH services among TV households in India, the DTH subscriber base will continue rising rapidly in coming years. Besides this, we have observed that players’ contribution towards the growth in subscription of DTH services in India remains inevitable. Players such as Dish TV and Tata Sky are offering high reduction in basic service packages coupled with affordable services and free subscription for several months at relatively low fees in order to add new subscribers in their customer lists.

The report, besides analyzing the success factors, also helps in determining what all are the issues or the hurdles in front of the burgeoning DTH services market in India. In this regard, the report “Indian DTH Market Forecast to 2012“, gives thorough analysis of the future outlook of DTH services in the country. The report also highlights the reasons for the heavy investments made by the incumbent players into the marketing and promotion of the DTH services in India.

More: A New Look at India’s DTH Market