Major News Stories Drive June Surge in U.S. Online Video Viewing

Friday, August 14th, 2009
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Michael Jackson Death and Iran Elections Propel Significant Gains at Top Online Media Properties

RESTON, VA — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released June 2009 data from the comScore Video Metrix service, showing that more than 157 million U.S. Internet users viewed video online during the month, the largest audience recorded for a single month. The surge in video viewing is primarily attributable to important news stories circulating in June, including Michael Jackson’s death and the Iranian elections, which generated sizeable gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft Sites (includes MSNBC) and Turner Network (includes CNN).

More: Major News Stories Drive June Surge in U.S. Online Video Viewing to Record 157 Million Viewers