China Digital TV to Provide STB Software to Jinzhong TV NetworkMonday, August 24th, 2009
Agreement Marks Step toward Standardization in China’s Digital TV Industry
BEIJING — China Digital TV Holding Co., Ltd. (NYSE: STV) (“China Digital TV” or the “Company”), the leading provider of conditional access systems to China’s expanding digital television market, today announced that the company has signed an exclusive contract with Jinzhong Broadcasting Television Network Co., Ltd (Jinzhong TV Network), a municipal cable operator in central Shanxi province, to provide proprietary cross-platform set-top box software solutions on all digital TV set-top boxes in the operator’s jurisdiction covering approximately 300,000 cable subscribers.
China Digital TV’s set-top box software solutions allow cable operators to offer applications such as video-on-demand, time shifting and TV gaming under a unified interface and to expand and upgrade their services across set-top boxes provided by multiple manufacturers.
“Our cooperation with Jinzhong TV Network is a key milestone in China Digital TV’s long-term strategy to develop our value-added services business and represents a step toward standardization in China’s digital TV industry,” commented Mr. Dong Li, president of China Digital TV. “China Digital TV’s set-top box software solutions will allow cable operators to build and continuously upgrade various TV applications on their existing network infrastructure. We believe our solutions will see strong demand from operators and we are excited to be a driving force behind the development of China’s VAS market.”
Mr, Li noted that the lack of universal standards in China’s digital TV industry has been a major roadblock to providing value-added services to TV viewers.
Mr. Ning Wang, Jinzhong TV Network’s General Manager commented, “We are pleased to expand our cooperation with China Digital TV from conditional access solutions to set-top box software. In the past years, China Digital TV has provided us with industry-leading conditional access solutions and demonstrated its innovative technology, strong engineering capability and high quality service. We are confident that this new cooperation will help us accelerate the launch of more services on Jinzhong TV Network’s digital TV platform.”