Videotron illico Digital TV adds 27k subscribers in 2Q09

MONTRÉAL — Vidéotron (TSX: QBR.A, QBR.B) registered continued growth in the second quarter of 2009 for all its services, i.e., cable television, Internet access, cable telephone service and wireless telephone service. The results again confirm Videotron’s leadership position, founded on its wide selection of entertainment offerings and technologically innovative products.

Cable Television

The customer base for Videotron’s basic cable television service increased by 3,453 during the second quarter to 1,732,621 as of June 30, 2009, including 990,308 customers for illico Digital TV. The popularity of Videotron’s digital service, which grew its customer base by 27,155 during the period, is being driven by its many advantages, including flexibility, choice and the quality of the available entertainment content. The proportion of Videotron cable television customers who subscribe to the digital service stood at 57% at the end of the second quarter of 2009, compared with 50% at the same point last year.

Videotron’s signature offerings include a video on demand service with a catalogue of more than 3,500 titles, the largest selection of French-language HD channels, and a custom channel package option.

More: Results Release