comScore releases 2017 U.S. Cross-Platform Future in Focus report
Wednesday, March 22nd, 2017comScore’s Latest Report 2017 U.S. Cross-Platform Future in Focus Available for Download
- Key Digital and TV Insights from 2016 and What It Means for the Year Ahead
RESTON, VA — comScore, Inc. today published its 2017 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, box office and e-commerce, with an eye toward what these trends mean for the year ahead.
Key topics covered in the 2017 U.S. Cross-Platform Future in Focus report include:
- How time-shifted and over-the-top viewing is altering the TV viewing landscape
- The ongoing shift of digital media audiences to mobile
- The year’s biggest and fastest growing mobile apps and digital media properties
- The importance of social media and video platforms
- The impact of viewability and invalid traffic in the digital ad ecosystem
- Mobile’s growing share of online shopping and commerce
- The top studios and films at the 2016 box office
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