MAZ media partners gain access to mParticle marketing tools

Wednesday, July 12th, 2017 
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MAZ Partners with mParticle to Give Media Companies Instant Access to Over 100 Marketing and Measurement Tools

NEW YORK — MAZ, a New York based media technology company, has partnered with mParticle, the Customer Data Platform for every screen, to simplify data and marketing tool integrations for thousands of apps powered by MAZ.

mParticle empowers sophisticated marketers at companies like Walmart, Starwood, NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Through a simple, secure API, they connect customer data to over one hundred marketing and measurement tools from Flurry, Amazon S3, and Oracle, to Mixpanel, Mailchimp, and Branch.

MAZ offers over-the-top (OTT) and mobile CMS products to TV broadcasters and news based media brands, easily allowing partners to distribute their content to every major consumer device. They recently launched their OTT product, TVX, with Outside TV, Men’s Health, and Fast Company. Their mobile platform, Phoenix, powers apps for Bloomberg Businessweek, Forbes, and Us Weekly. These tools allow media companies to build and manage apps across multiple app stores from one single dashboard.

MAZ media partners will have instant access to the robust and versatile suite of tools that mParticle integrates with, enabling over 100 different API integrations to test and deploy new marketing strategies faster, get up to the minute analytics and reporting, and have the flexibility to change toolsets over time without data loss. This integration requires no additional configuration in the MAZ platform.

“After working with the mParticle team for years to power some of our internal systems, we are thrilled to bring that same versatility and power to all of our partners,” said MAZ CEO, Paul Canetti. “We want to make sure our partners have access to the absolute best marketing and measurement tools, and put simply, no one is doing it better than mParticle.”

“For content companies, the rise of the mobile-first and omni-channel consumer has changed the game,” said David Spitz, CMO of mParticle. “mParticle is focused on ensuring that our partners can collect and control their customer data, build rich profiles and ultimately win the customer journey across every screen. We’re thrilled to be partnering with MAZ to bring these capabilities to their clients.”

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Links: MAZ; mParticle