Bitcentral partners with SpotX for Server-side Ad InsertionThursday, April 4th, 2019
Bitcentral’s FUEL™ Server-side Ad Insertion Platform Leverages SpotX for Digital Monetization
LAS VEGAS — Bitcentral Inc., a well-known provider of efficient media workflows in the U.S., leverages SpotX’s programmatic video ad serving technology to empower FUEL™, Bitcentral’s industry-changing Linear on Demand™ streaming channel capable of yielding the highest revenue for every impression sold across all digital and OTT platforms.
“The demand to deliver content across platforms is at the top of content creators’ minds and Bitcentral is among the first to bring to market a solution that makes the transition to digital seamless and profitable. Media organizations are looking to get their content out to an online audience through Web, mobile & OTT creating new digital revenue with their existing content,” said Fred Fourcher, Bitcentral’s founder and CEO.
FUEL™ provides the capability to monetize media assets through cloud-based LOD™ streaming channels that keep viewers engaged 5X longer than VOD. Each viewer benefits from a seamless, continuous stream of video content which is dynamically constructed in real-time for a higher quality viewing experience. This linear stream translates into a higher level of engagement and therefore longer viewing which results in more advertising impressions.
“We are excited to be certified and working with SpotX, which offers FUEL customers a robust online publishing solution for tapping into the advertising demand for premium content and maximizing CPM opportunities across all delivery platforms,” added David Hemingway, senior product manager, new ventures, at Bitcentral.
“As more media owners deliver content across OTT, server-side ad insertion becomes an essential part of the equation, particularly in live environments,” said Joshua Sharma, director of business development at SpotX. “Bitcentral provides a broadcast-quality solution to inserting ads, and we are happy to support their efforts.”
See FUEL in action at NAB Booth #SU2610. FUEL is one of the most anticipated product releases in the media technology industry and one of the top end-to-end streaming solutions to keep an eye on in 2019.