Motorola Licenses DivX for IPTV Set-top BoxesMonday, September 14th, 2009
Motorola set-tops to support playback of digital video and Hollywood movies in the high-quality DivX® format
SAN DIEGO — DivX, Inc. (Nasdaq: DIVX), a digital media company, and Motorola, Inc., today announced a licensing agreement to adopt DivX® technology and certify a new series of Motorola (NYSE: MOT) IPTV set-top boxes. To be initially available in Europe, these set-tops will support the playback of high-quality standard definition video in the DivX format.
DivX technology allows video content to be compressed to a fraction of its original size, while maintaining excellent visual quality. Using DivX software, up to eight standard definition movies can fit on an 8 GB USB flash drive. Once DivX Certified®, these new Motorola set-tops will enable consumers to playback their favorite digital videos and Hollywood movies in the DivX format stored on their personal USB drives.
Motorola is recognized as the world leader in the set-top market overall, with #1 rankings in both cable and IPTV segments. Increasing adoption of the DivX technology in the IPTV set-top segment complements the more than 200 million DivX devices shipped into the market, including Blu-ray players, digital televisions, gaming consoles and mobile players from a wide range of consumer electronics manufacturers.
“Motorola is committed to accelerating the delivery of personal media experiences and satisfying consumer demand for high-quality, compelling services,” said Keith Kelley, Vice President and General Manager, EMEA and Asia Pacific Set-top, Motorola Home & Networks Mobility. “With the wide adoption of the DivX technology in Europe and the increasing availability of Hollywood content in the DivX format worldwide, we felt it important to incorporate DivX into our next generation of set-top boxes.”
“Working with Motorola is a tremendous win for DivX that raises our profile and penetration in Europe and markets worldwide,” said Kevin Hell, Chief Executive Officer at DivX. “We look forward to working with Motorola and further expanding our presence in the set-top box market segment.”
Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.