Samsung and TI demonstrate first WVGA beam projector-embedded mobile phone at CES

New Samsung mobile with stunning, high-resolution ‘big picture’ capability powered by TI’s DLP® Pico™ Chipset

LAS VEGAS — At this year’s Consumer Electronics Show, a new Samsung Electronics (Seoul: 005930) mobile phone with embedded projection (Model Name: W9600) in a compelling form factor will be shown at the Digital Experience (a Pepcom Event) at 7 p.m. on Wednesday, Jan. 6 at the Mirage Hotel. The Samsung Projector Phone uses Texas Instruments’ (NYSE: TXN) new DLP® Pico™ WVGA Chipset to project stunning native DVD images. The pico projection feature removes the limitations of the mobile phone screen by providing “big picture” viewing experiences for sharing pictures, watching videos, playing games, viewing e-mail attachments, and even giving presentations. Any content can instantly be projected whether it is stored on or streamed to the phone. Featuring a lightweight and compact design, the Samsung Projector Phone can display images in excess of 60 inches depending on ambient light conditions.

“Building upon the excitement and success of our W7900 projection phone in Korea last year, this new phone transforms the mobile phone experience, giving users the capability to share large, stunning native DVD images from the palm of their hands,” said David Noh, vice president at Samsung Electronics. “We continue to transform the limitations of mobile viewing to provide complete mobile office and entertainment solutions that enhance people’s lives.”

“We are amazed that this kind of image in terms of size, brightness, and resolution is possible from a mobile phone — and for Samsung to achieve this without any compromise in the form factor of a contemporary cell phone is truly impressive,” said Frank Moizio, DLP Emerging Markets business manager. “This phone’s ‘big picture’ capability not only enhances the individual use experience, but also gives the user the capability to share experiences in a compelling way — opening the opportunity for numerous entertainment and business applications.”

A brief list of the Samsung Projector phone capabilities follows:

DLP Pico projection features:

• Sample of applications supported by pico projection feature:
  • Web surfing
  • Viewing digital photos (.jpg format)
  • Viewing video content in various formats including DivX
  • Giving PowerPoint slide presentations
  • Flashlight capabilities
• Resolution: DLP Pico WVGA resolution with over 400,000 pixels
• Contrast ratio: >2000:1
• Image size: Greater than 50 inches depending on light conditions

Mobile phone features:

• 5.0-megapixel camera
• High-resolution color AMOLED touch screen
• Intuitive flick navigation to view presentations and photo slide shows
• Ultra-contemporary sleek and lightweight design