LG Electronics and Orange join forces to offer a content and services portal for connected TV

LAS VEGAS — Following an agreement signed on January 7, 2010 at CES between Orange (Paris & NYSE: FTE) and LG Electronics (LGE), the companies will offer exclusive access in France to an Orange portal for LG televisions that are internet connected. From March 2010, the portal, which will be open to all, will be accessed with a button on the TV remote control.

This three-year partnership, which starts in March 2010, will enable LG France to offer a wide range of flat screens from March 2010 delivering a unique entertainment experience, with intuitive and simplified access to numerous multimedia services from Orange.

web content and services on TV

Orange and LG Electronics are confirming their commitment to offering all new buyers of connected LG TVs the best entertainment and services on their TV screen.

Developed by Orange, this portal has been designed to offer a new customer experience alongside traditional TV usage. In one click, users will have to access a portal with a vast selection of useful and fun services, from Orange Sport Info, 24/24 Actu (news service) to Liveradio and other content such as TV programs, videos, music and practical information.

Eric Surdej, Executive Vice President, and General Manager of LG Electronics France, explains: “Thanks to our partnership with Orange, we are offering our customers a rich and very easy-to-use portal, allowing them to benefit from a complete range of multimedia content and services, as well as unlimited connectivity in their living room”.
Raoul Roverato, Executive Vice President for New Growth Activities at Orange, confirms: “This partnership with LG Electronics, a leading manufacturer, illustrates our strategy to offer the best content and services on all screens connected up to the internet, with PCs, mobiles and now televisions”.

easy to use

To access these services and content, all you need is an internet connection, whatever your internet service provider, as well as a connected LG TV. The remote control has an integrated direct access button, taking you straight to the portal. A user friendly interface makes it very easy to navigate in just a few clicks of the remote control.

partnership built around the expertise of Orange and LG

A pioneer in the development of TV and VoD on fixed and mobile broadband networks in Europe, Orange offers a wide range of diversified and quality content, available at any time, at home as well as on the move. The innovations that have revolutionized uses include convergence across all screens (PC, mobile, TV, etc.), catch-up TV and delinearization and interactivity.. Orange will also draw on its web expertise – with close to 23 million unique visitors each month, Orange’s websites are ranked in the top three for best audience figures in France.

A global leader and one of the main technological innovators for consumer electronics, LG Electronics offers a wide and diversified range of technological products and screens. Television screens, computer monitors and mobile phones allow you to enjoy the content and services available through these products anytime and anywhere. In this way LG Electronics is effectively meeting consumers’ expectations and helping create tomorrow’s uses today.

Through this partnership, Orange and LG are offering a complete solution for people buying connected TVs. Thanks to Orange’s expertise in content and entertainment services, combined with the technological capabilities of LG Electronics on screens, consumers are able to enjoy a new entertainment experience on their televisions.