Irdeto and Brand-ID Create Integrated Pre-Paid TV Solution

CHKVIEW CA Bundle Delivers Pre-Paid Services without Extra Capital Investments or System Changes

Hoofddorp, The Netherlands — Irdeto, the proven expert in content security for digital TV, IPTV and mobile; and Brand-ID Europe have teamed to integrate Irdeto content security solutions with the CHKVIEW payment service, which supports a full range of pre-paid business models for digital TV, IPTV and mobile environments.

The agreement gives operators a seamlessly integrated solution for offering a wide variety of pre-paid service packages of channels or events of any time duration from minutes to months and comprising single or multiple-use activations, as well as points-based or multi-play offerings. The solution includes both electronic vouchers and a unique range of secure scratch voucher formats to suit any service offering and sales channel. Viewers simply submit the voucher code and the pre-paid programming immediately appears on the chosen device, whether on a digital TV, IPTV or mobile network.

Pay TV services have traditionally employed post-paid subscriber models, priced appropriately to cover the high service costs per viewer; but in many countries large market segments still remain substantially untapped. The key to unlocking these new mass markets will be the addition of flexible, low-cost business models; particularly on a pre-paid basis,” said Martin Horn, Sales and Marketing Executive for Brand-ID. “Irdeto’s proven conditional access solutions were the natural choice for integration with our secure and comprehensive CHKVIEW pre-paid service. We can now offer everything Irdeto’s customers need for a rapid, low risk and profitable entry into these new mass markets.”

Bundling Irdeto CA solutions with CHKVIEW delivers a host of special features to help operators grow revenue from pre-paid viewers, including targeted and up-to-date marketing messages returned to them at the time of activation. Operators can also monitor activation rates in real-time on a digital dashboard to generate market intelligence, content fee management information and accurate accounting.

“There is a definite need to integrate pre-paid services into existing business models, thus enabling operators to get the biggest possible return on their content investment,” said Doug Lowther, Vice President of Sales and Marketing for Irdeto. “Irdeto and Brand-ID Europe are working together to fill that need with new solution bundles that deliver greater marketing opportunities while effectively increasing Average Revenue per User (ARPU).”

In addition to business model flexibility, CHKVIEW unlocks previously unreachable market sectors to boost total viewer numbers. Greater marketing intelligence on viewer behaviors and patterns is also collected. Both greatly expand operator advertising revenue opportunities.