Ultra-HD Video and 3D Video on the Horizon

Wednesday, February 3rd, 2010
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SCOTTSDALE, Ariz. — As High-Definition (HD) video has hit its stride worldwide, the TV and film industry are looking ahead to the next new thing. 3D TV and Ultra-HD (UHD) are on the horizon, according to market research firm, In-Stat.

3D video is already out of the gate, with growing proliferation of 3D films in theaters. Pay TV operators are in the early stages of deploying 3D TV capability. Early 3D TVs and 3D Blu-Ray players will ship in 2010. In-Stat projects worldwide 3D TV shipments will reach 41 million in 2014. 3D Blu-ray player shipments will track closely with 3D TVs.

UHD will take considerably longer to roll out, but has started to garner interest and discussion among long-term planners in the TV, film and technology industries. In-Stat believes the first UHD broadcasts will start around 2017. UHD TVs will reach about 5% household penetration in some regional markets in the early 2020s. Technology companies and equipment manufacturers will need to have solutions available ahead of time to support the long term opportunity.

Recent In-Stat research, The Market Opportunity for Ultra-High Definition Video (#IN0904468MBS), provides UHD research. It includes:

  • Market and industry drivers for UHD service subscribers and viewers.
  • Analysis of how the development of different technologies and business models is impacting the market for UHD services.
  • An in-depth look at potential UHD service providers.
  • Analysis of the emerging Digital Cinema and 3D technologies.
  • Assessment of the UHD value chain, including UHD content creation, cinema distribution, broadcast and in-home technologies
  • Long-term (15-year) forecasts for worldwide UHDTV households by geographic region.

In-Stat’s 3D TV research, “3D TV Coming Soon to a Home Near You” (#IN0904469MBS), includes:

  • Examination of the 3D eco-system: 3D formats, 3D content, consumer interest in 3D, transmitting 3D to the home, and 3D consumer devices.
  • Worldwide five-year forecasts for 3D channels, 3D TV set shipments, ASPs, revenues by region, and 3D Blu-ray player shipments through 2014.
  • Analysis of 3D standards and formats, and 3D content availability.