Global Mobile Satellite Television Market to Reach $11 Billion by 2015

Monday, February 22nd, 2010

Global Industry Analysts (GIA) announces the release of a global report on Mobile Satellite Television market. Global mobile satellite television market is projected to reach $11 billion by 2015, driven by the growing consumer demand for video content on an anytime, anywhere basis. The increasing penetration of mobile phone devices, improving content quality, and advent of interoperable standards and technologies are expected to boost prospects in the mobile television market.

SAN JOSE, California — The global market for mobile television has been witnessing substantial development in the recent past, with services being implemented in several countries across the world. Despite the limited audience and coverage of services, the market for mobile television is expected to witness rapid growth, providing potential opportunities for content providers, mobile operators and handset manufacturers. Increase in mobile device penetration rate as well as rising popularity of TV services is expected to boost the popularity of mobile TV services among consumers. Success is determined by factors such as availability of compatible cellular phones, support for wide picture quality and high rates of data transfer. Mobile handsets equipped with standards of analog broadcast, DVB-H (Digital Video Broadcasting for Handhelds) and CMMB (China Mobile Multimedia Broadcasting) are expected to witness significant growth. Developing countries of Brazil, China, and India are expected to foster growth in the market for mobile TV services.

Europe, North America and Asia-Pacific dominate the global mobile satellite television market, as stated by the new market research report on mobile satellite television market. Growth is driven by the transition of terrestrial TV signals to digital airwaves from analogue as well as free wireless TV technologies such as MediaFLO and DVB-H. Satellite-based services are forecast to foster growth by offering affordable solutions for reliable and high-quality delivery of mobile TV services in Europe. The development of interoperable standards and availability of free spectrum space is expected to encourage the development of high-quality content for mobile television. Developing countries of Brazil, China, and India are expected to foster growth in the market for mobile TV services.

Asia-Pacific offers vast growth opportunities for the mobile television market, and is expected to witness large-scale expansion in the subscriber base as well as service revenues. Rapid growth is attributed to factors such as increasing penetration of mobile handsets and availability of services on a free-to-air basis. Affordable subscriptions and unlimited packages hold high significance for mobile TV services in Asia-Pacific countries. Japan and South Korea represent the leading markets for mobile TV services in Asia-Pacific region, while China and India offer the enormous growth opportunities for market participants.

Major players operating in the global mobile satellite television market include Alcatel-Lucent, AT&T Inc., DiBcom, DISH Network Corporation, KVH Industries Inc., Nagravision SA, and RaySat Inc.

The report titled “Mobile Satellite Television: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a review of market trends, product introductions/innovations, and recent industry activity. The study analyzes market analytics in terms of service revenues for regions including North America, Europe, Asia-Pacific, and Rest of World.