ADB Selected To Supply First DVR For Launch On Telefónica IPTV NetworkMonday, September 10th, 2007
GENEVA, Switzerland and AMSTERDAM, Netherlands — IBC — Advanced Digital Broadcast, a leading supplier of digital TV systems and software solutions for interactive television announced today that it has been selected to supply high definition, hybrid, digital video recorders (DVRs) to Telefónica in Spain. ADB’s ADB-5810TWX platform has been launched at IBC2007 in Amsterdam, Netherlands and Telefónica will be the first IPTV operator to deploy it in volume, offering its customers the benefit of a more personalised television experience including high-quality, one-touch digital recording and playback.
“We are delighted to have been selected by Telefónica to develop and supply this new and innovative product. ADB has established a close working relationship with Telefónica since the launch of their highly successful IPTV service, supporting them with award-winning set-top box technology”, commented Karl Tempest-Mitchell, Senior Vice President, Sales and Marketing of ADB. “We believe that the new units will enable Telefónica to expand their service portfolio and increase revenues, while providing their customers with a very attractive, personalised television service including high definition and digital video recording”.
The ADB-5810TWX is a state-of-the-art DVR incorporating standard definition (SD) and high definition (HD) television reception and is based on MPEG-2 and H.264/MPEG-4 Advanced Video Coding (AVC). The unit enables operators to maximise their broadcast bandwidth, while presenting consumers with a high quality, personalised television experience. ADB’s unique driver and operating software, coupled with an optimal memory configuration and state-of-the-art microprocessor, result in enhanced system performance, including fast channel decoding and swift rendering of applications such as the Electronic Programme Guide (EPG).
The ADB-5810TWX platform enables access to a powerful range value added IP services such as Video-on-Demand and video conferencing and can act as a ‘home server’ at the heart of a home entertainment network. It has been specifically designed for the hybrid IPTV market where access to broadcast services alongside those delivered over IP provide a very comprehensive viewing portfolio. The unit is fitted with a 160GB hard disk drive to enable consumers to store and playback content at their convenience and is compatible with the industry’s leading conditional access, middleware and digital rights management technologies.
“As one of the leading IPTV operators in Europe we are very proud of our technological position in the market by offering an innovative and value added service to our customers”, commented by Mr. Javier Lucendo de Gregorio TelefónicaÂ´s technical manager in broadband equipment. “We are delighted to work together with ADB for this latest product launch that will see one of the world’s first deployments of IPTV based digital video recording, we feel that the service is a natural extension to our existing product portfolio and strongly believe that it will prove to be highly successful with our customers by increasing their satisfaction and fidelity”.
See ADB in hall 5, stand number 248 or in the IPTV Zone, stand 213 at IBC2007.