Cloakware's Robust-Ready DTCP-IP Integrated in Texas Instruments' DaVinci™ Technology Solutions

Combined solution leverages programmable TI DaVinci technology, allowing consumer electronics manufacturers to get to market faster

New York, NY – Digital Rights Strategies Conference 2007 — Cloakware Inc., the security solutions provider that makes security inseparable from software, announced today that its Robust-Ready Digital Transmission Content Protection over Internet Protocol (DTCP-IP) product is available in Texas Instruments’ (TI) DaVinci™ portfolio. Cloakware’s integrated software solution, combined with software and hardware from TI, enables electronics device manufacturers to quickly get to market with devices that send, receive and render premium content. For more information on TI’s DaVinci technology, please visit www.thedavincieffect.com. To learn more about this announcement, visit Cloakware at booth #105 at the 2007 Digital Rights Strategies Conference.

DTCP-IP provides link protection for premium video content as it is shared in a home network. It was recently approved by CableLabs and is required by the Digital Living Network Alliance (DLNA) to meet its link protection guidelines for premium content. Consumer electronics manufacturers are legally required to ensure that their DTCP-IP solution is implemented in a way that meets security rules – called robustness rules – which are intended to thwart piracy of digital content.

TI collaborated with Cloakware to provide its customers with an easy upgrade path to a fully robust DTCP-IP solution. The Robust-Ready solution has been architected in a way that enables a fully robust, drop-in replacement that is provided directly by Cloakware. Additional professional services can also be provided by Cloakware to ensure consumer devices are deployed with the confidence that they are secure.

“Securing digital content on portable, auto and home media devices is an increasingly complex challenge,” said Charlie Gonsalves, Third Party Marketing Manager, Texas Instruments. “TI’s DaVinci portfolio of silicon, software, tools and support delivers high performance digital media processing specifically tuned for digital video devices that help OEMs overcome those security problems. With Cloakware’s Robust-Ready DTCP-IP implementation, TI enables its customers to go to market with confidence that their DTCP-IP implementation is fully compliant with all guidelines.”

“Device manufacturers are legally required to protect digital content,” said Alec Main, Cloakware’s CTO. “However, understanding and addressing the nuances of this process is often a time-consuming and unwieldy undertaking. Texas Instruments, as the industry leader in signal processing technologies, understands the complex processing challenges better than any other vendor and has the right solutions for this market. Together, we are able to provide comprehensive content protection solutions that automatically take into consideration the different security risks associated with the product, as well as the best options for how the compliance and robustness solutions may be met to ensure protection against content theft and piracy.”

Cloakware solutions lead the industry and are currently protecting over one billion software clients on PCs, portable devices, mobile phones and set-top boxes worldwide.

Supporting Industry Standards

Texas Instruments and Cloakware are active members of related industry standards organizations. Both companies are members of the DLNA (Digital Living Network Alliance) and DTLA (Digital Transmission Licensing Administrator). DLNA is a unique, international, cross-industry collaboration of leading consumer electronics, computing industry and mobile device companies that share a vision of a wired and wireless interoperable network of Personal Computers (PC), Consumer Electronics (CE) and mobile devices in the home and on the road, enabling a seamless environment for sharing new digital media and content services. To this end, DLNA is focused on delivering an interoperability framework of design guidelines based on open industry standards. Members work to define new technologies and standards that enable new digital devices to interoperate on home networks.