Sigma Designs Licenses Stereoscopic RealD FormatMonday, April 19th, 2010
Support for RealD Format to be Integrated into Sigma Designs’ Silicon Chips for Set-Top Boxes and Other Consumer Products
MILPITAS, Calif., and LOS ANGELES — Global 3D technology company, RealD Inc., and Sigma Designs (Nasdaq: SIGM), a leading provider of system-on-chip (SoC) solutions used to deliver entertainment and control throughout the home, jointly announced delivery of support for the stereoscopic RealD Format incorporated in Sigma Designs’ Media Processors. The integration enables manufacturers of set-top boxes, televisions and other consumer electronics to take advantage of the RealD Format for the delivery and display of high definition 3D content with no additional hardware required. The integrated design is available from Sigma Designs today.
“RealD is one of the leading providers of stereoscopic technologies for broadcast-delivery of 3D content,” said Ken Lowe, vice president of strategic marketing for Sigma Designs. “We look forward to working with RealD and their impressive list of licensees to cost-effectively bring rich and immersive 3D video into the living room.”
“Sigma Designs is at the forefront of delivering media processor solutions with an eye toward the emergence of 3D in the home,” said Michael V. Lewis, Chairman and CEO of RealD. “This partnership to integrate support for the RealD Format will make it easier for consumer electronics companies to deliver high definition 3D content to next generation consumer products without incremental hardware costs.”
The RealD Format is an enhanced version of the company’s patented side-by-side 3D delivery method that includes a unique set of technologies to identify, manage and deliver stereoscopic content. The RealD Format multiplexes a left-eye and right-eye 3D image into a single channel and is capable of delivering high definition 3D content to any 3D-enabled display type using today’s HD infrastructure across cable, satellite, packaged media and the internet (H.264, Windows Media and MPEG2 compatible).