DivX Announces New Partnership With China TV Market Leader, Hisense

Hisense’s 2010 line of DTVs will adopt DivX Plus™ HD technology in China and Europe, extending the DivX worldwide footprint

SAN DIEGO and QINGDAO, China — DivX, Inc. (Nasdaq: DIVX), a leading digital media company, and Hisense Electric Co., Ltd. (Shanghai: 600060), the number one TV company in China, today announced that Hisense has selected DivX Plus™ HD technology to be integrated in its new line of digital TVs (DTVs). These revolutionary TVs will enable the playback of DivX Plus HD video using the MKV container, enabling consumers to enjoy videos at HD resolutions up to 1080p in the DivX® format using the TV’s USB slot.

Hisense is the number one LCD TV brand in China for seven consecutive years, and its share of the LED TV market in China was more than 30% as of May 7, 2010. Its products are also exported to over 130 countries and regions throughout the world. As the first DTV OEM in China to support DivX Plus HD, Hisense’s first DivX Plus HD Certified DTV will be available to consumers first in China and soon after in Europe.

DivX Plus HD Certification is the premium level of certification available from DivX, optimized for consumer electronics products and supports the playback of all content created with DivX software. Available on www.divx.com, DivX Plus Software allows users to create and playback H.264 video in an .mkv file container. DivX Plus HD Certified devices will playback all previous versions of DivX video and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.

Known for great performance, visual quality and interoperability on any DivX Certified® device, DivX provides consumers with a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices. In addition, DivX also supports the secure playback of major Hollywood titles from major studios, and many online movie download sites now distribute Hollywood content in the DivX format worldwide.

“Hisense is a leading global provider of DTVs, and we are thrilled to expand our partnership to integrate DivX Plus HD technology in their new 2010 line of digital TVs for the Chinese market and beyond,” said Kevin Hell, Chief Executive Officer at DivX. “Now consumers will be able to enjoy Hisense advanced LED technology and DivX Plus HD playback for the ultimate home theater experience.”

“DivX is an innovative global company on the cutting edge of digital media, and we are very excited to be their first partner to support DivX Plus HD in China,” said Shao Jiancheng, General Manager of Hisense Multimedia R&D centre. “Adding DivX technology will help us grow our footprint worldwide and provide an important differentiator for us in China as well as the global market.”