Hisense to Utilize Widevine Adaptive Streaming and DRM in Connected TVs

Widevine’s Video Optimization and Digital Rights Management Will Be Included on Hisense Televisions for the Highest Quality Viewing Experience on Content Delivered Over-the-Top

SEATTLE, WA and QINGDAO, CHINA — Widevine, a provider of digital entertainment solutions, announced today that Hisense Electric Co., Ltd. (Shanghai: 600060), the number one TV company in China, will include Widevine’s adaptive streaming, virtual DVD-like controls, and DRM solution on their Internet-connected televisions. This will enable Hisense to offer their customers the highest-quality viewing experience on content delivered over-the-top.

Hisense is the top LCD TV brand in China and has maintained that position for the past seven years. It exports to over 130 countries and regions throughout the world and holds nearly 30 percent of the LED TV market in China as of the first half of 2010. By incorporating Widevine’s video optimization and DRM platform, telecom, cable, satellite, and Internet providers will be able to deliver a high-quality over-the-top experience directly to Hisense TVs.

“We pride ourselves on offering our customers televisions that employ the latest technology, and including Widevine’s video optimization capabilities and DRM into our products is in line with this philosophy,” said Jian Huaigang, Vice General Engineer of Hisense Electric Co. Ltd. “In doing so, customers can enjoy content from service providers and the Internet alike on their Hisense televisions, whenever they choose to. Not only does this provide a high-quality viewing experience for them, it also strengthens our brand and allows us to retain our leading market position.”

Widevine’s video optimization and DRM technologies are utilized by major Internet content services and large cable, satellite, and telecommunication companies launching TV Everywhere strategies. The company’s software platform optimizes the entertainment experience for live and on-demand content delivered over any network to any device. The solution is natively supported in nearly all types of network-connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more.

“The race is on for service providers to get their content to as many devices as possible. Widevine’s solutions ensure that consumers will receive the highest quality viewing experience possible on premium content delivered over the Internet directly to connect Hisense televisions,” said Brian Baker, Widevine CEO. “We are excited to help Hisense enable these services on their lineup of connected TVs.”