Zoran Demonstrates New 3D, IPTV and Blu-Ray Technologies at IFA 2010

New SupraFRC® 301 Frame Rate Conversion Solution Optimized for 240Hz, Connected and 3D TV Performance

SUNNYVALE, CA — Zoran Corporation (NASDAQ: ZRAN), the U.S. DTV video processor market-share leader in flat panel televisions, is demonstrating its latest 3D, Internet Connected DTV and Blu-Ray platforms for global consumer electronics manufacturers at IFA 2010 in Berlin, Passage Hall 2 – 7a, Stand 103, from Sept. 3 to 8.

3D & Internet Connected DTV platforms

Zoran’s new SupraFRC® 301 3D TV solution is paired with its latest SupraHD® 690 HDTV processor on a powerful new platform, specifically designed to optimize 3D performance on flat panel televisions.

Zoran also will be demonstrating its Internet Connected high-definition flat-panel television platforms for manufacturers shipping to Europe, Brazil, China, Japan, the U.S. and other regions, where there is growing demand for popular online applications such as RoxioNow™, Vudu and Hybrid Broadcast Broadband TV (HbbTV) among others. In addition, these platforms include DLNA, the connectivity standard for home and mobile device interoperability.

“At IFA, we are demonstrating our latest digital-television platforms and technologies for manufacturers that want to deliver 3D and Internet Connected television products to global markets. We are especially pleased to demonstrate several new optimized product solutions for specific fast-growing regions and emerging markets,” said Mustafa Ozgen, vice president and general manager Zoran’s digital TV business unit, Home Entertainment division.

Cutting-edge 3D TV technology

Zoran’s proprietary patented SupraFRC® technology is designed to produce sharper images and reduce judder by using cutting-edge technologies based on innovative advanced algorithms. With its multi-scale geometrical processing, the solution robustly processes images while requiring minimal computational power compared with traditional solutions used by competitors. Zoran’s solution bypasses the video quality limitations of traditional block-search algorithms and effectively enables artifact-free true-FRC for 240Hz flat panel 3D televisions. Instead of relying on a single motion computation per pixel, these algorithms allow for optimized geometric processing that provide unprecedented correction for blurring, halo effects, ghosting and shadowing artifacts. Television viewers immediately see improved image quality on sets using this technology.

Going forward, the SupraFRC® technology provides a fundamental shift to a new and better way to interpolate video frames than the 14-year-old block-level computational system used by others. The single memory SupraFRC® system provides industry-leading video quality at significantly reduced computational overhead so that it will be easier and more cost efficient to scale up to 480Hz solutions in the future and consumers will be able to view video in higher quality resolutions.

Blu-Ray platforms

Zoran also supplies Blu-Ray player platforms for developing standalone and portable players that support all the popular online applications such as RoxioNow™, Vudu, HbbTV and others.

“Zoran is currently working with a number of leading OEMs and ODMs that are developing Blu-Ray and HD media player products targeting the United States and other regions. Our demonstrations at IFA will highlight the latest Blu-Ray technology optimized for all regions of these growing global markets,” said Anthony Simon, vice president Marketing Multimedia Systems Business Unit, Zoran’s Home Entertainment Division.

Zoran will demonstrate the following product platforms at IFA 2010:

• SupraFRC® 301 object-based 3D and Frame Rate Conversion de-judder technology for improved picture quality supporting 120Hz, 240Hz and 3D TVs, including Active Shutter Glasses- and Polarized Glasses-based 3D TVs
• SupraHD® 690 full HDTV solutions for Internet Connected flat panel DTV markets in North and South America, Europe and Asia, with many new video and audio features and streaming capabilities
• VaddisHD® 200 Blu-Ray player reference designs optimized for standalone and portable models for global markets