TiVo and Samsung to Collaborate on Advanced PVR Solution

Samsung’s Next Generation Set-Top Boxes to Support TiVo’s Best-in-Class Linear and Broadband TV Experience; Use of the TiVo Hardware Porting Kit Enables a Quickly Deployable, Cost-Effective Advanced Television Solution for TV Operators Worldwide

AMSTERDAM, Netherlands — TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services and personal video recorders (PVRs), and Samsung Electronics Co., Ltd. (KRX:005930, 005935; LSE:SMSN, SMSD), a global leader in home solution and telecommunication technologies, today announced they have teamed to develop an advanced, TiVo-ready, high definition PVR set-top box for digital video broadcasting (DVB) operators.

To bring this new PVR set-top box offering to market, Samsung has licensed TiVo’s Hardware Porting Kit and will work with TiVo to build a TiVo verified platform which dramatically accelerates deployment for operators licensing the TiVo solution. This allows operators anywhere in the world to quickly deploy PVR set-top boxes with the TiVo consumer experience. The integration of TiVo’s industry-leading interactive television software with Samsung’s solution is a major win for operators; the new product will help decrease development complexities, improve time to market and reduce implementation costs for operators that want to give their subscribers an unmatched television experience. The initial implementation is expected to support an advanced HD PVR for European DVB networks, and the two companies may add non-PVR devices and additional platforms worldwide.

Pilyoung Kim, Senior Vice President of Telecommunication Systems Business of Samsung Electronics, said, “Samsung is very pleased to partner with TiVo, given its stature among leading television operators around the world. We expect this collaboration with TiVo will help Samsung achieve significant differentiation for our set-top box products, and improve the value proposition to operators by enhancing our advanced PVR product offerings.”

“TiVo’s unsurpassed ability to combine linear television, video on demand and broadband content in an elegant and intuitive user interface is increasingly becoming the solution TV operators around the world are turning to in order to stay ahead of the competition,” said Joshua Danovitz, Vice President, General Manager of TiVo International. “We are pleased that Samsung has decided to join a growing list of set-top box manufacturers that have already licensed TiVo’s Hardware Porting Kit to help bring the full breadth of the TiVo experience to viewers around the globe. Going forward, operators selecting a TiVo verified set-top box now including Samsung will be rewarded with a product they can quickly and seamlessly deploy.”

Samsung and TiVo plan to bring this new PVR STB offering to market in 2011.

TiVo will be hosting private meetings for industry executives at the IBC 2010 Expo in Amsterdam, September 10-13, 2010. Executives attending IBC and interested to learn more about commercial opportunities with TiVo should email ibc@tivo.com to request a briefing session, including a demonstration of TiVo and its full suite of capabilities.

Samsung, which achieves significant results in the set-top box business, plans to demonstrate its latest set-top box offerings in all areas including cable, satellite, IP and hybrid at the IBC 2010 Expo. This opportunity allows visitors to experience broadcast services from leading European operators.