NDS and DOXTV Deliver Push VOD and DVR Services to Sichuan Cable in China

Tuesday, October 12th, 2010
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  • NDS and DOXTV to provide industry-leading technology and exclusive HD content to Sichuan Cable
  • Sichuan Cable to deploy HD DVR and push VOD services, enabling access to 1,500 hours of HD content including domestic and international blockbusters and popular international TV series

BEIJING, CHINA — NDS Group, the leading provider of technology solutions for digital pay-TV, and DOXTV, a leading value-added TV service provider in China, today announced that they are partnering to launch push video-on-demand (VOD) services and HD digital video recorder technology (DVR) at Sichuan Cable.

Sichuan Cable will be deploying market-leading solutions from NDS including VideoGuard® conditional access (CA), MediaHighway® set-top box software, XTV™ DVR technology with push VOD capability and an electronic programme guide (EPG) developed by NDS and DOXTV.

Following the consolidation of Sichuan provincial network and its digital roll out across the entire province, Sichuan Cable is striving to offer its top-tier subscribers more value added services. With this new service Sichuan cable will be able to segment its subscriber base and charge for the latest premium HD content. This is an important step in increasing revenues and ARPU from digital pay-TV.

DOXTV hold the rights to a vast selection of blockbuster movies, popular series/dramas, entertainment and educational programming with international and local content in both Standard Definition and High Definition. A great deal of high-quality content from major international studios is exclusive in China to DOXTV and is made available to operators through agreements such as this.

Market-leading NDS XTV DVR technology revolutionises how subscribers watch TV, by enabling them to control their viewing. NDS technology allows subscribers to pause live TV, record, play back, rewind and fast-forward their favourite TV programmes to view when they choose. Viewers can record one TV show while playing another, or record both simultaneously – with a capacity of up to 45 hours of programming.

Tao Libao, CEO, DOXTV stated “With the growing preference for HD content, viewers want to be able to view premium content through an interactive application. DOXTV’s push VOD service ensures that the subscribers’ TV viewing experience is greatly enhanced. We can therefore foresee that there will be a large increase in subscriber take-up in the next two to three years.”

“These new services will enable Sichuan Cable to grow their digital TV business with a compelling proposition that enables their viewers to access more attractive content and features than previously available,” said Sue Taylor, Senior Vice President and Chairman, NDS China. “The cable industry in China is embracing the marketing opportunities presented by DVR and push VOD services while at the same time consumers are starting to demand more content and new functionality such as pausing live TV. This is a win-win for the industry and subscribers.”