Web-Enabled TV Sets in China to Ship in Excess of 15 Million Units by 2014

Tuesday, November 23rd, 2010
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China’s web TV market kicked off in 2009, with over 2 million web TV set shipments and about 1/4 million web TV set top box (STB) shipments. The fast development of the web TV market is driven by competition between the giant domestic TV vendors and the low incremental cost for web TV functionality, helping drive wider user acceptance. As a result, In-Stat forecasts web-enabled TV shipments to exceed 15 million units by 2014.

The web TV STB market does face challenges associated with its limited sales channel and high retail pricing. Some telecom operators are deploying web TV STBs coupled with subscriptions to their high bandwidth Internet access, but they do so while keeping a low profile due to regulation concerns.

Recent research by In-Stat reveals the following:

  • With the triple-play policy being pushed by the Chinese government, more licensed content providers for web TV sets will emerge.
  • Web TV is becoming standard on large screen LED and LCD TV sets.
  • The penetration rate of web TV is likely to increase from 8% to 50% in next five years.
  • Users are willing to pay for web TV content, if the content is in HD quality and up-to-date.
  • Cable STBs with VoIP functions have already emerged in China.
  • In the US market, over 137 million web-enabled CE devices will ship in 2014.
  • Hybrid web-to-TV set top boxes (STB) are emerging as a vital tool to enable broadcasters and operators to provision over-the-top video offerings.

The research, The Web TV Market in China: Emerging on Medium-Sized TVs and Household Tablets (#IN1004814CCM) analyzes both China’s web TV set and STB markets and includes:

  • Outline of market status, value chain, and ecosystem.
  • In-depth analysis on future web TV applications and devices evolution.
  • Examination of trends in China’s web TV market.
  • Forecasts on web TV shipments and ASPs over the next 5 years.
  • Major chipset provider analysis including; Amlogic, C2 Microsystems, Intel Corp., MStar Semi, and Sigma Designs.

For a free sample of the report and more information contact Elaine Potter, epotter@in-stat.com; (480) 483-4441.