NDS Partners with ARM to Enable OTT Delivery on Connected TVsWednesday, January 5th, 2011
- NDS and ARM in partnership focused on the connected TV market
- NDS Infinite TV ™ to enable OTT content and service delivery to devices
- NDS and ARM to showcase a series of demos at CES
LAS VEGAS, NEVADA — CES — NDS Group, the leading provider of technology solutions for digital pay-TV, today announced that it is has entered into a partnership with ARM (LSE: ARM; Nasdaq: ARMH), the world’s leading semiconductor intellectual property (IP) supplier to enable the delivery of Over-the-Top (OTT) content and services to connected TVs, with NDS InfiniteTV™.
The cooperation will enable connected TV manufacturers to implement a ready-made software solution that will provide a framework for OTT services, easily integrated with a variety of devices.
The Infinite TV ™ suite of technologies enables the delivery and optimisation of OTT content on any device, whilst enhancing the value proposition for all members of the content eco-system. It grants viewers the freedom to watch content, that can be monetised through advanced advertising models on connected TV’s or any internet capable device.
Lance Howarth, senior VP and general manager, Media Processing Division, ARM said: “The connected TV market is an area in which we see great potential for growth. Building on ARM’s momentum in the Home Entertainment market, we believe that a platform based around a dual ARM® Cortex™-A9 processor and ARM Mali™-400 MP GPU will provide connected TV manufacturers with the very best in performance and outstanding graphics capability. We look forward to working with NDS to drive OTT opportunities in this space.”
Jonathan Beavon, Director of Segment Marketing at NDS, said: “Infinite TV provides an end-to-end delivery mechanism for OTT services on connected devices. With a thin-client approach, the possibilities for manufacturers are taken to a new level; easy integration and a sophisticated architecture will ensure an optimal service with a short time to market.” He added “With ARM we believe we are in a strong position to deliver new opportunities for OTT and connected TV services.”
NDS will be showcasing its work with ARM at CES, 5-9 January 2011 in Las Vegas in a series of private demos.