Cavium and LG Collaborate on Next Generation Wireless TVsWednesday, January 5th, 2011
Superior Performance and Video Quality of PureVu™ Processors Put Cavium Ahead of Competition for LG’s Wireless TV Design
LAS VEGAS — 2011 International CES — Cavium Networks (NASDAQ: CAVM), a leading provider of semiconductor products that enable intelligent processing for networking, communications and the digital home, today announced a collaboration with LG Electronics (KSE: 066570) to develop next generation wireless TV products. Following a series of rigorous tests and extensive evaluation of multiple solutions by LG, thanks to the high performance and superior video quality of Cavium’s PureVu™ video processors, Cavium has emerged as LG’s top choice. Cavium’s WiVu™ wireless display solution offers superior quality and performance with full 1080p 2D and 3D H.264 compression, industry leading SLL™ (Super Low Latency) technology for interactive applications, and SMART video quality of service (QoS) for robust multi-room video transmission.
As the TV industry transitions to embrace the new paradigm of connectivity with increasing content sharing and interactivity, Cavium’s WiVu™ is ideally suited to enable ease of access to any content from any display at home. Cavium’s strategy of leveraging widely deployed technologies in its WiVu™ solution, including ITU-T H.264 specification and IEEE 802.11 Wi-Fi standard, as well as Cavium’s commitment to the industry’s major wireless display standardization efforts are among the key factors for the endorsement Cavium has received from top brands in the CE industry such as LG Electronics.
“We are very excited to be working with LG Electronics on their next generation wireless TVs,” said Manoj Gujral, Executive Vice President and General Manager of the Broadband and Consumer Division at Cavium. “Cavium is committed to a close collaboration with LG on creating new and innovative wireless display products.”