Zoran Adds Value to New Consumer-Electronics SoCs With Integration of SENSIO®Hi-Fi 3DMonday, January 24th, 2011
New products will meet OEM demand for SENSIO’s technology in Zoran solutions for 3DTVs and STBs
MONTREAL, QUEBEC — SENSIO Technologies Inc. (SENSIO) (TSX VENTURE:SIO) today announced that Zoran, a leading provider of solutions for the digital entertainment and digital imaging markets, will integrate SENSIO® Hi-Fi 3D decoding technology into new Zoran system-on-a-chip (SoC) solutions for 3D-capable audiovisual products, including TVs and set-top boxes (STBs). By leveraging SENSIO’s 3D expertise and the unparalleled image quality of the company’s 3D format in this new SoC, Zoran offers its CE OEM customers added value and flexibility in the development of products that enrich the 3D viewing experience.
“Awareness of the SENSIO® Hi-Fi 3D format is spreading across the manufacturing sector, and we’re seeing demand from our customers for inclusion of SENSIO technology in SoCs for 3D TVs and other broadcast-related products,” said Dave Auld, VP Technology at Zoran. “The integration of the SENSIO® 3D Decoder into our SoC for 3D-capable consumer electronics equips the end product with the professional-grade technology necessary to deliver a rich, immersive 3D viewing experience. With this option, manufacturers can be sure they’re offering products that support broadcast 3D the way it’s meant to be seen.”
SENSIO® Hi-Fi 3D is a unique frame-compatible technology for high-fidelity stereoscopic signal processing, easily integrated into display products. Developed by SENSIO more than 10 years ago and deployed in the field for seven years, this mature technology has been trusted by the biggest names in content creation for every commercial live 3D event presented in cinemas around the world, as well as for high-profile console games and DVD movies. This agreement is the sixth signed by SENSIO with major semiconductor manufacturers in the past year.
“Zoran is a leader in providing OEMs with high-performance SoCs tailored to products for the digital home, and we are proud that the company is making SENSIO® Hi-Fi 3D an added-value 3D format for consumer products,” said Nicholas Routhier, SENSIO president and CEO. “This agreement further expands our footprint in industry-leading chips and extends SENSIO availability in the consumer electronics market now and for the years to come.”