CyberLink to integrate SENSIO® Hi-Fi 3D technology into media player software for PC marketFriday, January 7th, 2011
Agreement will enable OEMs to offer customers rich, immersive 3D viewing experience delivered by premium-quality SENSIO® Hi-Fi 3D format
MONTREAL and TAIPEI, Taiwan — SENSIO Technologies Inc. (SENSIO) (TSX.V: SIO) and CyberLink Corporation (5203.TW) today announced an agreement through which SENSIO’s 3D decoding technology will be integrated into the Cyberlink PowerDVD media player software for retail sale and in custom versions for the OEM market. PowerDVD is the leading DVD, Blu-ray™ disc, and AVCHD movie player software application, chosen by top-brand PC and optical disc drive manufacturers. This agreement will allow consumers with SENSIO® Hi Fi 3D-enabled PowerDVD software to view movies on their computers in 3D, and it also will allow existing PowerDVD users to upgrade their software to read the SENSIO® Hi-Fi 3D format.
“Our mission is to provide a state-of-the-art video and audio cinema experience with PowerDVD,” said Alice H. Chang, CEO of CyberLink. “Partnering with SENSIO Technologies enables users to enjoy 3D movies with PowerDVD at an entirely new level.”
CyberLink is a leader and pioneer in enabling digital multimedia on PCs and consumer electronics, and the company offers the best-selling products in their respective categories in worldwide markets. The company’s award-winning PowerDVD Blu-ray/DVD player software has been bundled with more than 200 million PCs shipped globally from top-tier vendors including HP, Acer, Dell, Lenovo, Toshiba, and Asus. The software also is available for direct purchase by consumers.
Integration of SENSIO’s 3D decoding technology into PowerDVD will enable this broad array of popular PC systems to read the SENSIO® Hi-Fi 3D format, which delivers “visually lossless” 3D images that are so faithful to the originally captured images that the difference is imperceptible to the eye of the viewer. This high-fidelity 3D format from SENSIO gives consumers the opportunity to enjoy a rich, immersive viewing experience.
“We’ve enjoyed a close relationship with CyberLink for more than a year, and we’re pleased to be working together now to make SENSIO® Hi-Fi 3D and its benefits broadly available across the PC market,” said Nicholas Routhier, SENSIO President and CEO. “The added value that SENSIO® Hi-Fi 3D brings to 3D media consumption will give PC manufacturers an edge in delivering an engaging 3D experience on computer screens.”