ACCESS DTV Browser and DLNA Solutions to Support Electra Entertainment's Hybrid DVB/IP Connected TV

UK’s #1 Retailer, to be First Customer for Electra Devices Supported by ACCESS

LAS VEGAS — 2011 International CES — ACCESS CO., LTD (TOKYO: 4813), a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, today announced that it has signed a software license agreement with Electra Entertainment Ltd. The agreement brings ACCESS’ NetFront™ Browser for TV and NetFront™ Living Connect, a DLNA (Digital Living Network Alliance) solution, to Electra’s proprietary Trove™ hybrid DVB/IP connected TV software platform.

Within the agreement Electra’s Trove hybrid DVB/IP connected TV software platform for the UK market will feature NetFront Browser for BBC iPlayer, while NetFront Browser for HbbTV and NetFront Living Connect will be available for use globally in any set-top boxes and other connected devices that carry the Trove hybrid DVB/IP connected TV software platform.

The first customer for Electra devices supported by ACCESS solutions is the UK’s No. 1 retailer. The retailer will be offering connected Freeview devices featuring Electra’s Trove hybrid DVB/IP connected TV software platform, giving its customers access to ground-breaking interactive services via the Freeview service.

NetFront Browser integrated with Electra’s Trove hybrid DVB/IP connected TV software platform will allow consumers to access a range of unparalleled interactive services via Freeview including access to VOD (Video on Demand) content, catch-up TV, games and interactive apps. NetFront Living Connect will give consumers the ability to access, control and synchronize digital content including photos, movies or music across different media devices within their homes and remotely. Consumers will also be able to keep their digital content secure while filtering the content made available to their children with parental control and security functions.

“We’re delighted to be partnering with Electra Entertainment to bring innovative interactive services to television consumers in the UK with our NetFront Browser for BBC iPlayer solution and around the globe with our NetFront Browser for HbbTV and NetFront Living Connect, a DLNA solution, ” said Dr Neale Foster, Vice President of Sales and Business Development, ACCESS Systems Europe. “The fact that the No. 1 retailer in the UK has already selected Electra’s Trove platform for its Freeview devices shows the quality of the services the platform has to offer, and it’s wonderful that they’ll be so easily accessible via Freeview.”

Premium content and apps are delivered on Trove-enabled Freeview devices via Electra’s service portal, Channel Zero, which acts as a powerful gateway. Providing a host of additional entertainment services alongside Freeview, Channel Zero also offers retailers, a richer and deeper on-screen branding and selling platform, allowing them to stay in daily in-home contact with their customers on an individual, regional or national basis. Easily accessible to the viewer as the first channel in the Electronic Program Guide (EPG) or via a dedicated button on the remote, Channel Zero has already launched with apps such as Reuters news, Met Office weather, What’s On TV magazine and PlayJam games.

“We’re excited to be working with ACCESS as incorporating NetFront Browser and NetFront Living Connect into our solutions is a vital part of bringing next-generation services to our customers,” said Electra Chairman Jasper Smith. “The next generation of connected TV devices offer retailers and manufacturers unparalleled opportunities – however it’s imperative that consumers are sufficiently motivated to connect. Trove is a hybrid broadcast and IP platform for data delivery that uniquely bridges the connected and non-connected worlds, whilst Channel Zero provides appealing incentives to entice users to connect, such as games and catch-up TV.”