Dishtv India crosses the 10 million subscriber mark

Becomes Asia’s first DTH company to break the 1-crore barrier; Reiterates its leadership position with over 32% market share

NEW DELHI — Dishtv, the pioneers and market leaders in the Indian DTH market, today became Asia’s first DTH company to acquire 10 million subscribers. The foremost DTH company achieved one more significant milestone in the industry by becoming the preferred choice of more than 10 million subscribers across the country. Dishtv attained this leadership position with an unparalleled over 1 million subscriber additions in less than three months, having reached the momentous 9 million subscribers mark in November last year.

Achieving innumerable firsts for the industry, Dishtv has been the revolutionary market leader since its launch and has consistently maintained its leadership position in the fiercely competitive Indian DTH industry from 2003. The company achieved nearly 75% growth in subscriber additions this year and is expected to close FY11 with over 3.5 million additions to its family.

Speaking on the occasion, Mr. Jawahar Goel, Managing Director, Dishtv India Limited, said, “Dishtv has been setting benchmarks in the industry since we started out in 2003. Our growth is testament to the awakening of new India looking for superior digital content, an unparalleled viewing experience and world class service. Achieving landmark figures of 10 million restate our subscriber trust in our brand and this has only encouraged us further to work on innovations and serve our customers with something unique always. On behalf of the brand, I would like to thank all its stakeholders for their support, encouragement and guidance through the years.”

Mr. R.C Venkateish, CEO, Dish TV India Limited said, “Dishtv has grown multi fold as a brand over the last few years. We had reached the 5 million subscribers mark in the beginning of 2009 and within two years we have doubled our base in the country. We are proud to achieve our target for the current fiscal of reaching 10 million subscribers and I would like to thank all our subscribers for putting their trust with Dishtv. Being the first DTH company in Asia to break the 10 million barrier, we now look forward to exit the current fiscal with a stronger subscriber addition and achieve our guided acquisition target while aiming profitability in the months to come.”