ADB to supply Hungary's Business Telecom Kft with hybrid set-top

Wednesday, June 1st, 2011
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GENEVA, Switzerland — Advanced Digital Broadcast (SIX: ADBN), leading supplier of technology to the global digital television and broadband industry, announced today that it will deliver the ADB-2850ST hybrid digital set-top box, pre-integrated with its award-winning Carbo™ user interface, to Business Telecom Kft.

Using the ADB-2850ST platform, Btel will create an enhanced consumer TV experience for its subscribers. Users will be able to quickly and easily access a broad range of high definition channels and interactive applications via ADB’s Carbo interface.

Carbo, which is already live with a number of European and Asian pay-TV operators, offers super-fast channel change, and clear, simple menus. Instead of navigating through the traditional multi-layer menus, users quickly reach their desired application with an intuitive carrousel of icons.

“We look forward to our cooperation with ADB and the launch of a high quality service that will strengthen our position in the Hungarian market”, says Krisztian Takács, Chief Executive Officer at Business Telecom Kft. “ADB’s Carbo user interface has already been highly successful with other pay-TV operators throughout Europeand we are confident that our subscribers will appreciate such an enhanced TV experience”

“At ADB we pride ourselves on imposing high standards for the viewer experience we deliver to our customers and their subscribers, comments Krzysztof Bilinski, Executive Vice President of Broadcast Division at ADB. “We are delighted that Business Telecom Kft. has chosen ADB as its partner and we wish them lots of success with the launch of their new service”.

From the beginning, the ADB-2850ST platform and Carbo™ have been designed to make it easy and cost effective for operators to add new interactive services or internet applications, and meet their subscribers’ growing appetite for new content. The ADB-2850ST has also been designed to add an external hard disk drive in line with ADB’s promise of scalable, economically sustainable platforms.