Miso Connects Social TV to DIRECTV

Thursday, September 1st, 2011

For the first time, a social TV app is synchronized to the viewing experience

SAN FRANCISCO and EL SEGUNDO, Calif. — Miso, the creator of the most connected social TV platform, and DIRECTV (NASDAQ:DTV), the world’s largest pay TV service, today announce the launch of the first social TV app synchronized with television viewing, enabling real-time social features that change based on what you’re watching. Miso’s second-screen experience introduces the first social television app that takes advantage of DIRECTV’s HD set top boxes’ unique ability to communicate with mobile and tablet apps over the customer’s home network.

The new integrated iPhone app is available today for free on the App Store. The app shows you what’s on TV and, as you switch the channel, changes with it. No longer do you have to manually search to share what you are watching – just tap and share as you watch. All that is required is that a phone is on the same Wi-Fi network as your DIRECTV Internet-enabled receiver.

“The integration of Miso’s social TV app adds another dimension to the viewing experience and supports DIRECTV’s strategy to assist customers in discovering television shows, sports and movies through their friends and social connections,” said DIRECTV CTO Romulo Pontual.

As mobile increasingly becomes the go-to device in everyone’s home, integrating it into the consumer’s TV viewing habits is becoming as natural as working a TV remote. By synchronizing the second screen with live, time-shifted and on-demand content and introducing social features, Miso is enabling the most comprehensive social TV experience.

“Our partnership with DIRECTV is a big step toward delivering a truly connected home experience because, for the first time ever, a social TV app will enable viewers to easily share what they’re watching, as they’re watching it,” said Somrat Niyogi, CEO of Miso. “DIRECTV is a leader in providing innovative entertainment and we’re excited to be working with them to deliver this industry first. This is just the first of many new partnerships we’ll announce in the coming months.”